New Brunswick recognizes that immigration is a source of skills, entrepreneurship, expertise, international links, and capital, which create additional employment and investment. Through the Provincial Nominee Program, New Brunswick actively seeks qualified immigrants who will fill labour market shortages, or create employment and business opportunities here.

To be considered for nomination by New Brunswick, applicants must have a guaranteed job offer in their intended occupation or an approved plan to do business in New Brunswick.

To be considered as a business plan applicant an applicant must meet the following criteria:

• You must have previous management experience with proven success as a senior executive and/or business owner.
• Your business skills must be relevant to the business you intend to pursue in New Brunswick.
• You must have sufficient funds to finance the first phase of the planned business venture without third party assistance and to support your family for a period of up to two years (the personal net worth requirement will vary based on business venture proposed).
• You are required to participate in the business in an active managerial role.